When trying to optimize a site for search engines, people tend to get all flustered. There is so much to learn and do. You have to research and determine exactly what your competition is doing. Then, you have to beat them so that you can achieve higher ranking than they do. This is almost impossible for the newbies out there in the Internet marketing world.

The good news is, an easy way to start is by using keywords. If you can find a keyword, you can optimize your site and hit first page on Google and other search engines. All you do is toss in a keyword that you are trying to target into a tool such as Wordtracker. Then you want to look for the keywords that are searched at least 500 times monthly but are low in competition. By this we mean under 10,000 (5,000 for best results) other competitors.

Once you find these keywords you sprinkle them in your site. Include them in your title and a few in your body of your site and especially in the URL of your site if you can.

Now, once you get the hang of it, do not stop at one keyword. Optimize your site for a few keywords. This will get you on the first page of Google for numerous keywords.
A really good example of this is how the entertainment industry uses its shows and actors as keywords in search engines. So lets say someone types the word House MD into a search engine, then some examples of websites who would have sprinkled these words in their website are people who produce the show and the actors, sell the DVDs and show the videos online. The website that has the most of this keywords, content, and links is the one that gets to the top of the list.

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