Words mean a lot. Take chemical skin peels for example…Does that sound good to you? Names mean even more. They are part and parcel of why people and brands become successful. I take Tom Cruise as my example. Imagine the following scenario playing out at an audition (in a world where Tom Cruise wasn’t called Tom Cruise) and you’ll see what I mean:
Actor walks in to audition and introduces himself:
“Hi, my name is Jared Heemaroyd.”
Director shuffles nervously in his seat: “Did you say Heemaroyd young man?”
“Heemaroyd, through and through.”
Now, Jared recognizes the worrying expression on the director’s face. He has seen it a million times before. He’s good looking (if you like short men who smile too much, that is) and not bad as an actor, but he just never seems to do enough to land the job.
“Ok then boy,” says the director. “Let’s see you act. Read the script, let’s go.”
Jared acts away. He’s good, the director knows this, but already he’s ruled Jared out. He just can’t risk it. He can’t have someone on his cast who makes people nervous about sitting down, it just won’t work.
There we have it, Tom Cruise’s career didn’t even get off the ground in that alternative universe. He had to live with his wife Nicole and watch her get all the parts and it became a real drag real quick. Names are important, you see. So have a heart and look through them to the person behind–And give people called Heemaroyd an easy time of it for once, will you?
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